Live webinar · Jan 2027 · Event 3 of 4
Lifecycle marketing in the Nordics, built live
Sixty minutes on what makes a lifecycle programme work in practice, and what quietly stops one from working. A live build, a panel of people who have shipped these programmes inside Nordic companies, and open questions at the end.
Save my seat
Thursday 28 January, 11:00 Stockholm. Free.
Date & time
Thu 28 January 202711:00 to 12:00, Stockholm (CET)
Where
OnlineJoin link sent by email
Format
60 minutesDemo, panel, live Q&A
Price
FreeInvitation series
Why this session
Most programmes are signed off before anyone checks the data
Most lifecycle programmes are signed off before anyone checks whether the data can carry them. That is not a tooling problem. It is a sequencing problem, and it usually surfaces about six weeks after launch, when the numbers stop moving and everyone starts rewriting subject lines.
During this session, we will:
- Build one real lifecycle flow in Customer.io in front of you, with the decisions called out as they are made.
- Show you the three attributes that decide whether your next flow will work, and how to check them in an afternoon.
- Put a panel of Nordic practitioners on the parts that did not work the first time, and what they would do differently.
The hour
What we will actually do
Customer.io, demonstrated on a real lifecycle flow
Not a feature tour. One flow, built in front of you, with the decisions called out as they are made.
Panel: what actually breaks
People who have run these programmes inside Nordic companies, on the parts that did not work the first time and what they would do differently.
Your questions
Open Q&A. Bring a specific situation and you will get a specific answer.
What comes next
Where this goes next, including the Flagship in Stockholm in February that closes the series.
Who you will hear from
Featured speakers
Customer.io
Speaker to be confirmed
Guest practitioner
To be confirmed
Panel confirmed nearer the date. Registered attendees hear first.
Platform featured
The series is built on Customer.io. Every flow shown in these sessions is built in the product, on real data, so what you see is what you would ship.
Before you ask
Questions
Does it cost anything?
No. The session is free and there is no upsell at the end.
What language is it in?
English.
Is it a product pitch?
No. One flow is built live in Customer.io because that is the platform the series is built on, but the hour is about sequencing and data, not features.
What if I have to cancel?
Register anyway. Everyone who registers gets the recording, whether or not they attend live.
Who is Avalerion?
An enterprise AI and IT architecture consultancy working across the Nordics, UK and Ireland. We design and connect the systems and data that organisations run on.
Thoughtfully crafted to elevate what matters most.
